Create the Introduction in the Collaborate Space


Designing an Effective Introduction in the Collaborate Space 


As you craft your introduction, consider the audience you are reaching:

  • Are they subject matter experts in the challenge topic, or do they need background information?
  • Is your goal to solve a problem, or inspire fresh thinking?
  • Is everyone who has a perspective on the issue included in the audience & how might they best provide a perspective?
  • How busy are they?
  • How can you best grab their attention with a challenge title or headline?
  • What’s the best way to help them focus?
  • Are there images, links, etc. you can offer for attention or inspirational thought starters?
  • What specific actions are you asking of them?
  • What steps come after the ideas are collected / when will they hear from you?


Here is an example of an introduction that considers these points:



An effective practice is to have someone – or a few people – who will be a part of the audience review and offer feedback on your introduction. Ask them to stress test it for you before running it by the sponsor. Ask:

  • What is your immediate reaction?
  • Is the business outcome of the challenge clear?
  • Is this topic presented in an interesting & inspiring way?
  • Does the verbiage/imagery grab attention?
  • If you could add one thing to make it even better, what would it be?