Now that the challenge has started, it’s important to ensure we’re having the desired impact. A simple place to begin is to understand engagement metrics.
The following benchmarks offer a place to begin. These benchmarks come from a wide variety of challenges, so don’t be alarmed by a bit of variation. A first challenge offers the opportunity to better understand how your team engages in virtual collaboration.
Participation Rate 30 – 45% (Number of people who accessed event / Total invited audience)
- Provides feedback on how successful your communication was in reaching participants and engaging them on your topic.
Contribution Rate 55% (Number of participants who contributed content / Number of participants)
- Will reveal how easy/hard it is for the audience to provide input on the topic.
Contributions per Contributor 1.75 pieces of content (Number of Ideas and Comments / Number of contributors)
- Gives you an understanding of how much each individual generally contributes.
Collaboration Rate 35% of ideas will have Comments (Number of Comments / Number of Ideas)
- Shows how freely people collaborate and support stronger concept development.