Most of the tools in Innovation Analytics use mathematics and algorithms to find patterns and clusters and communities. In contrast, Knowledge Mapping is driven by the user’s typed or selected search terms. But unlike traditional search tools, the result is a dynamic network of search terms, people, and documents.


Here, a business leader is curious about academic software: have we thought about it as an inexpensive way to augment our own efforts? A few keywords later and he has this diagram:



There are decent discussions about partnerships, patents, and licensing, and a few documents and people where they overlap. A click shows that Julie Becker is more connected to the topic than anyone else, and so a good person to talk to for more information: 




Searching in Knowledge Mapping is comprehensive, so if no people or documents appear when you ask about China or Brazil, you can be sure that no one has proposed ideas about those markets. Getting started is easy with example queries about common business topics found in the Settings menu.